Communicare PR and Communications


"I’m always watching and I’m like... scared. I’m alert at all feel times. I always need to with someone to be safe." - Female primary school student, aged 12.

The project.

Communicare engaged Loaded to develop communications material that highlights the complex issue of family and domestic violence. During briefing, Communicate mentioned an art therapy session at a local school. Loaded recommended this be the focus of the campaign – a message straight from the hearts and minds of children.

The resulting posters and social media advertisements used the words and art of children affected by family violence, whilst managing the complex issues of privacy and safety. It was a simple cost-effective, yet powerful campaign that demonstrates our philosophy, plan with clarity; execute with excellence.