Liquor Barons

A seasonal fine wine guide

The project.

Every fortnight, the Liquor Barons wine panel meets in the cellar of the Swanbourne store to evaluate 30-40 wines in a blind tasting.

The best wines are then selected on their merits – not their labels. That’s when we come in.

Loaded has been engaged by Liquor Barons to design and deliver a quarterly fine wine guide, profiling each wine with an evolving design style that matches the season and the quality of wines being offered.