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Legacy Meets Digital Innovation

With a name that means “legacy and heritage,” Erben develops projects that bring people and communities together, creating lasting value through enduring and sustainable design. Their commitment to high-quality amenity and unwavering attention to detail needed a digital presence that could match their architectural ambition.

In partnership with Design Collision, Loaded was entrusted with creating a comprehensive digital ecosystem for Erben; a corporate hub that houses development and sales information for projects across Western Australia, alongside bespoke websites for individual developments including Windfall, Florin, and Cirque Duet.

A Platform Built for Connection

The Erben website is more than a digital brochure; it’s an immersive experience that reflects their founding principle of “creating to belong.” Every interaction is considered, from seamless navigation that guides visitors through their portfolio of award-winning projects, to intuitive property search functionality that makes finding your next apartment feel effortless.

Built on a robust WordPress CMS, the platform empowers the Erben team to keep content fresh and responsive to an evolving portfolio. The architecture is designed to scale, growing alongside Erben’s expanding presence across Perth’s residential landscape. Fast load times and mobile-responsive design ensures the experience remains consistently exceptional.

With integrations to Salesforce, the site simplifies lead capture while elevating the functionality and reliability of Erben’s digital ecosystem. Sales teams can respond faster, track engagement more effectively, and provide a more personalised experience for potential buyers

Erben website on laptop showing homepage design

Driving Visibility, Building Community

A beautiful website is only powerful if people can find it. Loaded has been managing Erben’s digital marketing strategy, implementing white-hat SEO practices that have elevated their visibility in Perth’s competitive property market. Through strategic Google Ads campaigns and targeted display advertising, we’ve increased brand awareness and, more importantly, expanded Erben’s customer base.

Our email marketing initiatives keep prospective buyers engaged throughout their property journey, from initial interest through to purchase. With sophisticated HTML email design, comprehensive testing, and detailed reporting, every campaign is optimised to convert interest into action.

Individual Development Websites

Beyond the corporate platform, Loaded developed distinctive websites for Erben’s signature developments including, Windfall in Port Coogee, Florin in Jolimont and the Cirque Duet development website in Mount Pleasant.

Each development site carries Erben’s DNA while showcasing the unique character and vision of individual projects—from sustainability initiatives to location-specific amenity.

The Result

From the corporate platform that tells the Erben story to the development-specific sites that bring individual projects to life, every element works together to support Erben’s mission of creating places where people belong.

With ongoing marketing management continuing to drive growth, the digital ecosystem we’ve built grows alongside Erben’s expanding portfolio of award-winning developments across Western Australia.

The result is a digital presence that’s unmistakably Erben—thoughtful, refined, and built to last.