St John Ambulance came to Loaded with a clear brief: produce a video to support wellbeing training for their paramedics. What emerged was something far beyond a standard corporate production.
We were introduced to Colin, a paramedic who agreed to share his personal story of workplace trauma, the repression that followed, and his journey toward managing and overcoming it. It was a story that deserved to be told with care, craft and the full weight of a proper production. So that’s exactly what we did. Loaded took the original brief and expanded it into a fully produced, TV-quality 30-minute interview, handling script writing, storyboarding, production and editing from start to finish.